Merchants have sales all year but August is a great time to cash in.
Dealers are offering the best discounts. They want to dump their old stock so that the new models can com in. They only have so much space for their inventory. You might be able to save more later in the year but your selection will be much smaller.
Merchants stock up on camping gear for the summer. In August they want it out of the way so that other merchandise can be placed. They are thinking about Christmas, not the 4th of July. So now is a great time to buy tents, camp stoves, lanterns, fishing gear and all the other sporting goods that go with summer.
Lawn chairs, sheds, insect traps, deck items, and a bunch of other summer things including trampolines and yard swimming pools.
Because of the short demand period, you can save now on school supplies. Hard to believe. Also there is much competition so the dealers have to let down their hair (and prices).
Horseshoes and badminton sets and such are hard to sale in the northern states in the wintertime. You might find a great sale. Most folks don’t ride a bike on the ice or in deep snow. I don’t play golf anymore, too old and decrepit, but I never played it in the snow.
The stores want to fill their shelves with fall and winter clothing and to unload the summer stuff. Swimming clothing goes out of style so they have double reasons to dump the summer collection.
You can buy gifts for the future, say a birthday or a holiday. It pays to think ahead.